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We are a company with a solid foundation in Chile, owning both our motorcycles and tours. A bit of history… In 2013, we founded ROX from the dream of rider and instructor Pablo Berardi, who, after years dedicated to premium segment riding courses and motorcycle evaluations for specialized media, partnered with Triumph Brazil to create an experience program for the brand’s customers and admirers. With Pablo and two instructors/guides, the company began offering riding courses in São Paulo, along with round-trip excursions from Triumph dealerships in the state of São Paulo. Gradually, national trips followed, and then tours across South America, Europe, North America, and Africa. In 2016, the company also launched its motorcycle rental service, a pioneering initiative in Brazil’s two-wheeled world. The riding courses, previously concentrated in São Paulo, began expanding across the country, with events hosted in cities where Triumph Brazil opened dealerships. Today, after 10 years of operation, ROXMOTORS is the largest motorcycle experience company in South America, having provided experiences to more than 25,000 customers. The operation initially focused on Triumph motorcycles, but we have since exported our expertise to other segments and brands. We organize tours and events in Brazil for Bajaj, Ducati, Royal Enfield, and for Can-Am, offering UTV experiences. In addition, the company hosts bespoke events with vehicles for major brands such as Pirelli, Castrol, Ituran, LS2, GIVI, Fiat, Jeep, among others, catering to their customers, dealers, and distributors. Today, more than 30 professionals, including instructors, tour guides, sales, marketing, and administrative staff, are part of the ROX team. With the skill, dedication, and passion of this team, the company continues to build its legacy and fulfill its mission of delivering unforgettable experiences to our clients. After the pandemic, the professionalism and experience of Pablo Berardi merged in Patagonia with Danny Feldman, a developer of tourism services based in Southern Patagonia, Argentina, since 1987, to co-found ROXMOTORS. This company operates as a local extension of the experiences and legacy that Pablo began in Brazil, now headquartered in Chile! This legal framework enables us to organize tours, making us the only Brazilian motorcycle tour company capable of offering truly customized trips, with no surprises and a solid foundation where it matters most, for the most unforgettable experiences, competitive prices, and impeccable service.

About us:

Pablo Berardi
Pablo lives in São Paulo, Brazil. He is currently the leader instructor at ROX Motors and Triumph TRX since 2013. He is a tour guide with over 14 years of experience in South America and Europe. Brazilian champion of the 500 Miles in 2010. Part of the championship-winning Supermoto team in 2007. He practices motocross, road racing, and supermoto. He worked for 6 years as a test rider for Revista Motociclismo. He represented Brazil at Master Bike in 2007, 2008, and 2010 in Spain. He has ridden and explored more than 52 countries and competed on circuits such as Misano, Jerez, Portimão, Albacete, among others. Coordinator instructor of BMW Rider Training from 2006 to 2012. Fully certified in on-road and off-road riding by BMW in Germany. Titan-level certification (the highest) in the Kevin Schwantz and Alexandre Barros course. Instructor for Alex Barros for 3 years.

Director of Rox Motors and Instructor / Specialized in Motorbiking Tour Guide.

Danny Feldman
Danny Feldman lives in El Calafate, Santa Cruz Province, Argentina. He is an expert in active tourism and has been working in this field since 1987. Danny is the owner of two hotels in El Calafate and is also involved in the development of excursions and the transportation of passengers and active excursions for tourism. He is also a certified naturalist guide for the Los Glaciares National Park. Danny's long and active years in Patagonia allow him to have a vast knowledge of the area and the necessary contacts to find ideal places and solutions. A true specialist in Patagonia from both countries!

Partner

Thales
Thales Monteiro is Brazilian. ROX Guide. He is a passionate motorcyclist, travel and people! Vast knowledge of the destinations we propose. His captivating smile and his skill in the field make him one of the most experienced TRX guides. In addition to being a Brazilian motorcycle champion, he has extensive knowledge in international motorcycle tourism, having visited dozens of countries, with a strong specialization in South America. More information, •⁠ ⁠Tour guide and instructor in TRX and ROX since 2013; •⁠ ⁠Speaker with experience in courses, driving techniques and motorcycle technology; •⁠ ⁠Graduate in Tourism from the Methodist University of São Paulo; •⁠ ⁠Brazilian Champion in the Supersport Pró 600cc category in 2010; •⁠ ⁠Pirelli Superbike Champion in the Supersport Pro 600cc category in 2010; •⁠ ⁠Paulista Champion in the Supersport Pro 600cc category in 2010; •⁠ ⁠Runner-up in the Paranaense Supersport Pro 600cc category in 2009; •⁠ ⁠Runner-up in the Daytona Cup 955 Pro category in 2005; •⁠ ⁠Test rider and contributor to MotoAdventure Magazine from 2013 to 2016; •⁠ ⁠Advanced First Aid Course in Remote Areas by Wildness Medical Associates.

Specialized Moto-Tours guide. (Spanish, Portuguese and English)

Fernando Marinho
Fernando, based in Chile, is in charge of the logistics of each ROX trip. He has dual Argentine and Chilean nationality. He is an expert in Patagonia tourism with more than 15 years of experience. He is a mechanic and driver of our Ford F150 4x4 support vehicle. A vast connoisseur of Southern Patagonia, Fernando will take care of your luggage so that your motorcycle trips are carefree and together with the guide he will work with maximum professionalism to make your experience unforgettable. Fernando has already been with Rox for a season and on all trips, he has obtained spectacular reviews from our "riders" for his warmth, professionalism and happiness. He is a travel friend who will help you solve last-minute issues. You will travel to inhospitable places but with Fernando, you will never be alone.

Sporte Tecnico & Logistica

The team:

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